Power of the Evil Eye: The symbol of protection

In the last decade, evil eye imagery has most frequently appeared in the world of fashion. Kim Kardashian has been photographed on numerous occasions sporting bracelets and headpieces featuring the symbol, while fashion model Gigi Hadid has made it clear that she's a fan of the eye through adorning herself with symbolic jewellery on her instagram posts. Even our Turkish born designer Deniz Gurdal is never seen without her evil eye pendant.

So, what is the meaning behind the evil eye?

A  symbol of protection which dates back to at least the 6th century BC, its concept and the significance of the evil eye is especially prominent in the Mediterranean and West Asia. 

The evil eye is a “look” or “stare” that is believed to bring bad luck for the person at who it is directed for reasons of envy or dislike. Therefore this talisman was created as a protective symbol to ward off the evil negative energy and invite good fortune instead.

Whether we believe in the evil eye or not, we cannot deny that, as we're currently living in anxious and uncertain times, it's easy to see how people seek comfort in wearing this ancient turned contemporary symbol for protection against negative energies. 

Discover a selection of evil eye and spiritual inspired jewellery that also inspired our designer to introduce to her Ottoman Hands collection. 


Photo credit: Hulki Okan Tabak from Unsplash